For the past decade, I’ve facilitated strategy sessions, leadership workshops, and meetings for teams seeking deeper connection or navigating change. My approach is straightforward and relatable—grounded in more than twenty years of building businesses, with all the wins, missteps, and decisions that come with it.

That experience includes founding Parcel Design in 2004, a Toronto-based brand strategy firm I led for twenty years before stepping away in 2024. During that time, we earned two spots on the PROFIT 500 and were named to the W100.

More recently, in 2025, I opened Coco Reformer Pilates, part of a thoughtfully designed hub in Toronto's Leslieville neighbourhood that includes a boardroom, pilates studio, lounge, and a soon-to-open cold plunge and sauna studio. It's the kind of space that makes for an ideal off-site setting.

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